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PROMULTIS, DOOH & M&S
Customer Requirements
DOOH approached Promultis on behalf of their partner, Marks & Spencer, to develop an engaging interactive experience that would stand out in the busy retail environments of M&S’s flagship stores in Westfield London.
- The brief required a solution that not only captured the festive spirit of M&S’s Christmas campaign but also encouraged customer interaction in a seamless and intuitive way.
- With a strong reputation for delivering custom-built, high-quality interactive solutions, Promultis was selected for their ability to bring creative concepts to life through collaborative development, precision engineering, and end-to-end support.
- Their experience in deploying large-scale interactive technology in public-facing environments made them the ideal partner to help DOOH deliver a memorable and magical retail experience.
Promultis Solution
To bring DOOH and M&S’s vision to life, Promultis designed and implemented a tailored solution using two of their Interactive Touchscreen Totem Focus units—a robust, high-impact digital signage product ideal for high-footfall environments.
- Each Totem was custom-wrapped to align with M&S’s festive branding, featuring Dawn French as the M&S Fairy from their Christmas campaign on the rear panel.
- To enhance user engagement and guide interaction, Promultis also produced branded floor vinyls that indicated where customers should stand.
- Understanding the importance of both safety and aesthetics in a retail setting, Promultis engineered bespoke ballast systems, using discreet sandbags to ensure stability without compromising the sleek design.
- The team worked closely with DOOH to rigorously test the Interactive Software, fine-tuning the experience so that when customers waved at the screen, the fairy would magically summon a feast of M&S food, followed by a QR code offering the chance to win a £250 voucher—delivering an immersive, festive, and shareable customer experience.
