CUSTOMER REQUIREMENTS

Branchout Productions came to us as Jaguar Land Rover (JLR) needed high-quality, reliable digital screens for their stand at the Goodwood Festival of Speed 2026. Setting up outdoors brought unique challenges, so they required a custom solution.

Their main priority was clear visibility, requiring extra-bright screens that were easy to read even in direct sunlight. Because of the British summer weather, the equipment also had to handle high temperatures and heavy dust from the event grounds without breaking down.

On top of that, JLR wanted clean, modern-looking hardware that fit their luxury brand, along with flexible options like double-sided screens to catch the eyes of visitors passing by from all directions.

PROMULTIS SOLUTION

To meet Branchout's and JLR’s standards, Promultis provided high brightness, weatherproof outdoor displays built to handle heavy festival crowds, summer heat, and the event grounds dust. At the heart of the Jaguar stand, two 75" Promultis Vista Outdoor Screens served as the main visual focal points, playing high-impact videos showcasing Jaguar's latest Type 00 project car.

Outside the main stand, our displays powered an interactive rugby game for the new Land Rover Defender. We set up the 55" Promultis Sentinel Outdoor Totem right inside the game area to show live leaderboards, while positioning two 65" Promultis Lucient Dual Outdoor Totems just outside along the busy pathway. Thanks to their double-sided screens, visitors could easily track the scores from any direction. Built to withstand summer heat, rain, and heavy dust, all the hardware performed seamlessly across the entire event.

Used in this Project

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